If you have ever stood in front of a pigment shelf trying to decide between six shades of brown, wondering which one will heal true on your next client, you already know why choosing the right permanent makeup pigment matters so much. Colour is the one part of a PMU procedure that a client sees every single day, and it deserves the same care as the technique itself.
At BVShop, AS Company pigments have become one of the most trusted choices among European PMU artists precisely because the brand does not try to be everything to everyone. Instead, AS Company builds focused, purpose-made collections for brows, lips, eyeliner, correction, areola work, scalp micropigmentation, and blended sets, so that every studio can find pigments matched to the procedures they actually perform.
This guide walks through the AS Company range exactly as it is organised at BVShop: a growing family of fifteen focused collections, each with its own personality, colour logic and ideal use case - including two signature palettes designed with guest PMU artists, a dedicated camouflage line for scar and skin-tone work, and a dedicated line of pigment thinners for artists who like to fine-tune their own colour concentration. We will explain what pigment type means in practice, introduce every collection individually with the kind of detail you would want before adding a bottle to your cart, compare them side by side, and help you build a shopping list that actually fits your service menu - without any exaggerated promises along the way.
What Are AS Company Pigments?
AS Company pigments are professional cosmetic tattoo colours developed specifically for permanent makeup (PMU) and related aesthetic pigmentation work. Rather than a single all-purpose ink, AS Company produces dedicated pigment lines for each area of the face and body that PMU artists commonly work on: eyebrows, lips, eyeliner, areola restoration, and scalp micropigmentation, alongside a range of corrector shades and ready-made sets for artists who want a curated starting palette.
Most AS Company pigments come in liquid form, packaged in 6ml bottles for facial work and larger 12–15ml bottles for scalp and high-volume corrector use. Within that packaging, the brand offers three broad formulation families - hybrid, organic and inorganic - which we will unpack in the next section, because understanding the difference is genuinely useful when you are deciding which bottle belongs in your kit.
Why Pigment Choice Matters for Professionals and Studios
Every experienced PMU artist has a story about a pigment that healed warmer, cooler, or simply different than expected. Pigment selection is not just a colour-matching exercise; it shapes the client's whole experience, from the consultation conversation about undertone through to how the result looks a year later.
Working with a consistent, well-documented pigment brand like AS Company gives studios a few practical advantages. It makes colour mixing more predictable, because artists learn how a given base behaves over repeated use. It supports more confident client consultations, since undertone families (warm, neutral, cool) are labelled clearly across the range. It also simplifies studio inventory, because a single brand covering brows, lips, eyeliner, correction, areola and scalp work means fewer suppliers to manage and a more coherent colour library on the shelf. None of this replaces skill or training, but it does remove one variable from an already technical process.
Understanding Pigment Formulations: Organic, Inorganic and Hybrid
Across the AS Company range at BVShop, you will see pigments described as organic, inorganic, or hybrid. These terms describe the type of colour molecules used in the formula, and knowing the difference helps explain why certain shades are recommended for certain areas.
Organic pigments are generally built from carbon-based colour molecules. In PMU work, organic bases are often associated with rich, saturated colour payoff, which is one of the reasons you will find organic options among the lip pigment sets, where vibrant, true-to-swatch colour is usually the goal.
Inorganic pigments are typically mineral-based. They tend to be valued for their stability and more muted, natural finish, which is why several of the eyebrow and corrector shades in the AS Company range - such as the Mineral Prime Super Formula eyebrow set - lean on inorganic formulations.
Hybrid pigments combine organic and inorganic colour molecules in a single formula. The idea behind a hybrid approach is to bring together the vibrancy usually associated with organic colour and the settled, natural finish usually associated with inorganic colour. This is why hybrid formulations show up across almost every AS Company category at BVShop, from eyebrow and lip sets to areola and corrector pigments - they are designed as a flexible middle ground rather than a specialist option for one single area.
As with any pigment, the exact way a shade heals depends on skin type, pigment depth, technique and aftercare, so these formulation families are best understood as a general guide to a pigment's character rather than a guarantee of a specific outcome.
The AS Company Collection at BVShop
At BVShop, the full AS Company range is organised into fifteen focused collections, sitting under one umbrella AS Company Pigments collection. The core, area-based line-up covers Eyebrow Pigments, Lip Pigments, Eyeliner Pigments, Corrector Pigments, Areola Pigments, Camouflage Pigments, Scalp Pigments, Pigment Sets, and the AS Pigments Hybrid collection. Alongside these, BVShop also carries the range broken out by sub-brand and specialism: Harley Quinn, Opium Colors Organic, Opium Light Mineral, Hair Strokes, Paradise by Alina Shakhova, and AS Company Thinners. Between them, the range spans dozens of individual shades across browns, pinks, reds, oranges, blacks, and specialty tones like white, beige, yellow and clear.
The range is built for studios that want one dependable brand across multiple services, and for artists who are just adding a new pigment category to their kit and want a collection that has already been organised sensibly by application. Below, we introduce each of the fifteen collections on its own terms - what it contains, who it suits, and where it fits into a working PMU studio.
AS Company Eyebrow Pigments
The Eyebrow Pigments collection is the umbrella home for every AS Company pigment made specifically for brows, and it is considerably broader than any single technique or shade family. Rather than one narrow palette, BVShop brings together brow pigments from across the AS Company family here - the Hair Strokes line, AS Pigments, Opium Colors and Opium Light - so studios can shop the whole brow category in one place instead of piecing it together from several separate collections.
At the technique-driven end sits the Hair Strokes H-Series (H1 Brown, H2 Warm Brown, H3 Light Brown, H5 Neutral Brown, H6 Dark Brown and H7 Dark Warm Brown), built around the fine hair-stroke, nano and powder-brow methods that dominate modern brow PMU, alongside the mineral-based Mineral Prime Super Formula Set (MP-1 to MP-4) for artists who prefer a calmer, more muted finish. Alongside these sit three further single-shade brow lines, each with its own colour character: the AS Pigments series (Base, Blond Brown, Brown Haired, Dark Brown, Black Brown and Deep Brown, in 6ml/12ml bottles), the Opium Colors B-Series (B1 Soil through B6 Wood, in 6ml/15ml bottles) with a richer, more organic-leaning payoff, and the Opium Light M-Series (M1 Dark Blonde through M6 Dark Brown Mineral, in 6ml/15ml bottles) with a softer, mineral-forward finish. Between these four families, the collection spans a genuinely wide range of natural brow tones and formulation styles, well beyond a single brown palette.
For artists who would rather buy a coordinated palette than build one shade at a time, the collection also includes several ready-made sets: the seven-piece Hair Strokes Hybrid Organic-Based Set, six-piece sets for the AS Pigments, Opium Colors and Opium Light lines, and two larger ten-piece Base Sets (Opium Colors and AS Pigments) that bundle correctors in alongside colour shades. Rounding out the collection are the brow-specific correctors - Orange, Purple and Blue-Gray shades from AS Pigments, plus C1, C2 and C3 shades from Opium Light and Opium Colors - and the Super White Universal Pigment used for lightening and neutralising brow work; these correctors are covered in full detail in the dedicated Corrector Pigments section later in this article.
Because it spans four shade families, several ready-made sets and a full set of correctors in one place, this collection suits everyone from a studio's everyday brow workhorse shopping through to artists comparing hybrid, organic and mineral finishes side by side before settling on a preferred line. Artists whose work is specifically built around fine hair-stroke technique may also want to look at the dedicated Hair Strokes collection described later in this article, which isolates the H-Series on its own.
| Shade Family | Formulation | Format |
|---|---|---|
| Hair Strokes H-Series (H1, H2, H3, H5, H6, H7) | Hybrid, organic-based | 6ml bottles, or 7-piece set |
| Mineral Prime Super Formula (MP-1–MP-4) | Mineral, inorganic | 4 × 6ml set |
| AS Pigments Series (Base, Blond Brown, Brown Haired, Dark Brown, Black Brown, Deep Brown) | Hybrid | 6ml/12ml, or 6-piece set |
| Opium Colors B-Series (B1 Soil–B6 Wood) | Organic-leaning | 6ml/15ml, or 6-piece set |
| Opium Light M-Series (M1 Dark Blonde–M6 Dark Brown Mineral) | Mineral | 6ml/15ml, or 6-piece set |
| Eyebrow Correctors (Orange, Purple, Blue-Gray, C1, C2, C3) | Hybrid / inorganic | 6ml, 12ml or 15ml |
| Super White Universal Pigment | Hybrid | 6ml/15ml |
In a studio's overall service menu, the Eyebrow Pigments collection works as the complete brow shelf - the one place to build a full palette across formulations, from an everyday hybrid workhorse through to a mineral-forward or fully organic finish, with correctors and Super White kept close at hand for touch-up and correction work.
AS Company Lip Pigments
Lip pigmentation asks for a different kind of colour altogether - bold enough to read clearly on the lip, but still natural enough to wear well over time - and this is exactly where the AS Company Lip Pigments collection focuses its attention.
The collection is largely built around curated six-piece, 6ml sets rather than single bottles, which makes it especially approachable for artists building out a lip palette for the first time. The Lip Set Harley Quinn offers a hybrid formulation with a punchy, vivid character; two versions of the Lip Set Opium Colors are available, one organic and one blended hybrid/organic, giving artists a choice between maximum vibrancy and a slightly softer finish; and the Lip Set AS Pigments rounds out the hybrid options with its own distinct colour story. For correction and brightening work, the Opium Light Super White Universal Pigment is available in both 6ml and 15ml sizes and is used as a lightening or neutralising base rather than a standalone lip colour.
Colour-wise, the lip range leans heavily into pinks and reds, with smaller but useful selections in orange, brown and white, giving artists enough range to move from soft rosy nudes through to saturated, statement lip colour. This collection suits PMU technicians who already offer, or want to add, permanent lip blush or full lip colour services, as well as artists doing lip correction and enhancement work where a dependable lightening pigment like Super White is essential to have on hand.
| Set / Product | Formulation | Character |
|---|---|---|
| Lip Set Harley Quinn | Hybrid | Vivid, statement lip colour |
| Lip Set Opium Colors (Organic) | Organic | Rich, saturated colour payoff |
| Lip Set Opium Colors (Hybrid/Organic) | Hybrid blend | Balanced vibrancy and settle |
| Lip Set AS Pigments | Hybrid | Distinct, versatile lip palette |
| Super White Universal (Opium Light) | Hybrid | Lightening and neutralising base |
Positioned within a studio's offering, the Lip Pigments collection is the natural choice for any artist actively promoting permanent lip blush or lip liner services, with the Super White pigment doubling as a quiet essential for lip correction consultations.
AS Company Eyeliner Pigments
Eyeliner work has its own demands: crisp, dense black along the lash line, a genuinely reliable white for correction, and the occasional soft brown for clients who want definition without a hard black edge. The AS Company Eyeliner Pigments collection is built to answer exactly that short list.
Ultra Black is the collection's dedicated pure-black eyeliner pigment in a 6ml bottle, while the Opium Light line contributes E1 Black and E5 Dark Brown as hybrid alternatives with slightly different undertone behaviour. Opium Colors' E1 Devil offers another black option in both 6ml and 15ml sizes for artists who go through pigment quickly, and the AS Pigments line adds Deep Black and Black Diamond in 6ml/12ml formats for artists who prefer that specific base. As with lips, Super White Universal Pigment appears again here in 6ml and 15ml sizes as the go-to eyeliner correction and lightening pigment. For artists who like to experiment across shades before committing to one favourite, the Opium Light Hybrid Eyelid Set bundles six 6ml pigments together in one multicolour set.
This collection is aimed squarely at PMU artists and tattoo technicians offering eyeliner and lash-line enhancement procedures, from soft, natural lash-line definition through to bolder winged eyeliner looks, plus the correction work that inevitably comes with any eyeliner service menu.
| Product | Shade | Formulation / Size |
|---|---|---|
| Ultra Black | Black | 6ml |
| E1 Black (Opium Light) | Black | Hybrid, 6ml |
| E5 Dark Brown (Opium Light) | Brown | Hybrid, 6ml |
| E1 Devil (Opium Colors) | Black | Hybrid, 6/15ml |
| Deep Black (AS Pigments) | Black | 6/12ml |
| Black Diamond (AS Pigments) | Black | 6/12ml |
| Super White Universal | White | Hybrid, 6/15ml |
| Hybrid Eyelid Set (Opium Light) | Multicolour | 6 × 6ml set |
For a studio, this collection is best positioned as the dedicated eyeliner shelf - a compact but complete range that covers black-based eyeliner work end to end, with Super White kept in reserve specifically for correction appointments.
AS Company Corrector Pigments
Anyone who has worked on healed, previously tattooed brows knows that correction pigments are not a luxury; they are a professional necessity. The AS Company Corrector Pigments collection exists to neutralise exactly the kind of colour drift that shows up months or years after an earlier PMU procedure.
The line includes an Orange Corrector designed to address cool-toned brow imperfections, a dedicated Purple Eyebrows Corrector for neutralising unwanted purple undertones, and a Blue-Gray Eyebrows Corrector for correcting cooler pigment shifts. The Opium Light sub-line adds three lighter corrective shades - C1 Orange Mineral, C2 Olive Mineral and C3 Yellow - for artists who need a gentler correction rather than a strong colour-cancelling approach. Formulated as hybrid or inorganic pigments and supplied in 6ml/12ml or 6ml/15ml sizes, these are used as targeted colour modifiers layered into or alongside a client's existing pigment rather than as standalone brow colours.
This collection is written specifically for PMU professionals working on colour correction and refinement, whether that means fixing another studio's healed work, adjusting an artist's own earlier procedure, or simply neutralising a tone before applying a fresh brow colour on top.
Correction pigments sit at the more advanced end of a studio's offering. They are best positioned as a specialist consultation service - the kind of work that builds a studio's reputation for handling the cases that other artists turn away, provided the corrector is used by someone trained specifically in colour theory and correction technique.
AS Company Areola Pigments
Areola pigmentation is a particularly sensitive category of PMU work, often carried out as part of post-mastectomy restoration or general areola enhancement, and it calls for pigments matched carefully to natural skin tone rather than to a bold, decorative colour palette.
The AS Company Areola Pigments collection currently centres on two hybrid sets: the Camouflage Hybrid Pigment Set and the Hybrid Areola Pigment Set, both supplied as six 6ml bottles. Between them, the shades span warm, neutral and cool undertones in beige, brown and pink tones, giving artists the flexibility to match a wide range of natural skin colouring rather than working from a single fixed shade. The hybrid formulation is a deliberate choice here, aiming for a soft, settled finish that reads as natural skin tone rather than an obviously tattooed colour.
This collection is intended for PMU artists trained specifically in areola and nipple pigmentation work, including post-mastectomy areola restoration and general areola colour correction. Because of the sensitivity and technical precision this procedure requires, it is a category best handled by artists with dedicated training and, where relevant, in coordination with the client's medical team.
Within a studio's service menu, areola pigments are a specialised, appointment-by-appointment purchase rather than an everyday stock item - kept on hand specifically for clients booking this particular service.
AS Company Camouflage Pigments
Not every colour-matching challenge comes from a previous PMU procedure. Scars, uneven pigmentation and other skin discolouration call for a different kind of precision, and the AS Company Camouflage Pigments collection was engineered specifically for that work - hybrid pigments designed to blend into the surrounding skin rather than sit on top of it.
The collection centres on the Camouflage Hybrid Pigment Set, six 6ml shades built to match and blend across a wide range of natural skin tones, with both cool and warm undertone options included so artists can work confidently across different Fitzpatrick skin types. Every shade in the set is formulated to REACH compliance standards, giving studios an added layer of confidence in the pigment's composition when discussing the procedure with clients.
This collection is intended for PMU artists specifically trained in scar and skin camouflage work, as well as studios that want a complete AS Company system covering not just PMU correction but broader skin-tone blending for scars and discolouration.
| Product | Format | Undertones |
|---|---|---|
| Camouflage Hybrid Pigment Set | Hybrid, 6 × 6ml | Cool and warm options |
Within a studio's broader colour-correction offering, Camouflage Pigments sits alongside the Corrector Pigments collection as a complementary specialism: correctors neutralise unwanted tones left by earlier PMU work, while camouflage pigments are built to match and blend skin tone itself around scars and discolouration.
AS Company Scalp Pigments (Trichopigmentation)
Scalp micropigmentation, often called trichopigmentation, has grown into one of the more distinctive services a PMU-trained studio can offer, and it needs pigments built specifically for how they behave on the scalp rather than on facial skin.
The AS Company Scalp Pigments collection is a compact, purpose-built four-shade range: T1 Black, T2 Orange, T3 Light Brown and T4 Dark Brown, each supplied in a larger 15ml bottle to suit the higher pigment volume this procedure typically requires. T2 and T3 lean toward warmer undertones, while T4 is formulated with a cooler undertone, giving artists a genuine spread for matching natural hair colour and creating the illusion of density or a closely shaved hairline.
This collection is designed for professional PMU and tattoo artists who specialise in trichopigmentation, typically working with clients experiencing hair thinning or hair loss who want the visual impression of a fuller hairline or closely cropped scalp. As with all PMU work, results depend on skin type, technique and aftercare, and this collection is intended strictly for trained scalp micropigmentation professionals rather than general brow or body artists experimenting outside their usual specialism.
| Shade | Undertone | Size |
|---|---|---|
| T1 Black | Neutral-cool | 15ml |
| T2 Orange | Warm | 15ml |
| T3 Light Brown | Warm | 15ml |
| T4 Dark Brown | Cool | 15ml |
For studios adding trichopigmentation to their service list, this collection functions as a self-contained starter range: four shades are enough to begin working confidently across most natural hair colours before expanding further based on client demand.
AS Company Pigment Sets
Not every artist wants to build a palette one bottle at a time, and the AS Company Pigment Sets collection is built for exactly that preference - a shortcut to a coherent, ready-to-use palette without having to research and hand-pick individual shades.
Three sets currently anchor this collection. The Camouflage Hybrid Pigment Set bundles six warm-toned 6ml shades designed for camouflage and correction work. The Mineral Prime Super Formula Eyebrow Set brings together the four mineral-based, inorganic MP shades in one box for artists who want the Eyebrow Pigments collection's calmer, neutral-toned option without buying each bottle separately. And the Hybrid Areola Pigment Set offers the same six warm-toned areola shades found in the Areola Pigments collection, packaged as a single ready-to-use kit.
This collection suits artists opening a new studio, adding a new specialism, or simply preferring the convenience and value of a curated set over building a palette bottle by bottle. It is also a practical option for artists who want to trial an AS Company category - eyebrow, camouflage or areola - before deciding whether to expand into the full individual-bottle range.
Within a studio's buying pattern, Pigment Sets work best as the starting point: the collection a new artist or a growing studio turns to first, before graduating into individual bottle purchases from the dedicated Eyebrow, Corrector or Areola collections as specific shade needs become clearer.
AS Pigments Hybrid Collection
Where most of the other collections are organised by area of the face or body, the AS Pigments Hybrid collection is organised by formulation: it gathers hybrid-formula pigments from across the AS Company range - eyebrow, lip and corrector - into one dedicated space for artists who specifically prefer working with hybrid colour.
Inside this collection you will find the AS Company Eyebrow Set (six pieces, 6ml each), the AS Company Lip Set (six pieces, 6ml each), the full trio of eyebrow correctors - orange, purple and blue-gray - and a dedicated Concentrate Set for artists who like to fine-tune colour intensity themselves. Across the collection, shades span black, brown, orange, pink and red, covering cold, neutral and warm undertones, which makes it a genuinely flexible entry point into the AS Company range as a whole.
This collection is best suited to PMU professionals who have already decided that hybrid pigments are their preferred working style across brows, lips and eyeliner, and who would rather shop by formulation than piece together hybrid options from separate area-specific collections. It also works well as an introduction to the AS Company brand for artists who want to sample the range broadly before committing to a full eyebrow, lip or corrector collection.
AS Company Harley Quinn
Every so often a brand releases a collection that feels less like a routine restock and more like a small event, and Harley Quinn is exactly that kind of release. Developed with artist Alla Budaragina, this six-shade hybrid lip line was built specifically to give PMU artists a playful yet genuinely professional palette for lip work, with each shade named rather than numbered - a small touch that makes the collection easy to remember and easy to talk through with clients during a consultation.
The line includes Crazy, a neutral red-brown; Doll, a cool powdery pink; Gotham, a cool brown; and Harley, a warm pink-peach tone, alongside Joker and Pudding rounding out the six-shade set. All six are supplied as 6ml hybrid pigments, available individually or as the complete Harley Quinn set, so artists can either build the full palette at once or pick up single shades as client bookings call for them.
This collection suits lip specialists who already enjoy the Lip Pigments range and want to expand their shade library with a distinct, artist-designed palette, as well as studios that like to give clients a named, story-driven colour experience during consultations rather than a plain numbered swatch chart.
| Shade | Colour Profile | Format |
|---|---|---|
| Crazy | Neutral red-brown | Hybrid, 6ml |
| Doll | Cool powdery pink | Hybrid, 6ml |
| Gotham | Cool brown | Hybrid, 6ml |
| Harley | Warm pink-peach | Hybrid, 6ml |
| Joker | Part of the six-shade palette | Hybrid, 6ml |
| Pudding | Part of the six-shade palette | Hybrid, 6ml |
| Full Set | All six shades together | Hybrid, 6 × 6ml |
Within a studio's lip offering, Harley Quinn works well as a signature upgrade sitting alongside the core Lip Pigments collection - the palette clients ask for by name once they have seen it used, rather than the everyday default.
AS Company Opium Colors (Organic)
Opium Colors is one of the AS Company range's best-known sub-brands, and at BVShop it now has its own dedicated collection for artists who specifically want to shop the organic and hybrid Opium Colors formulations as a set, rather than finding individual pieces scattered across the Eyebrow, Lip and Eyeliner collections.
The collection spans roughly thirty products across lips, brows and eyeliner, combining organic pigments, hybrid formulations, and organic/hybrid blends, along with a handful of professional sets and colour modifiers. The palette leans into pink, brown and red tones, with smaller specialty offerings in black, green and orange, giving the line genuine breadth across three of the most commonly booked PMU procedures.
This collection is best suited to artists who have already worked with Opium Colors pigments through the area-based collections and want a single, dedicated place to browse the full sub-brand, as well as artists specifically drawn to organic and organic-leaning formulations for their richer colour payoff.
| Application Area | Formulation Options | Example Products |
|---|---|---|
| Lips | Organic, hybrid/organic blend | Lip Set Opium Colors, individual lip shades |
| Brows | Hybrid | Eyebrow sets and correctors |
| Eyeliner | Hybrid | E1 Devil and related eyeliner shades |
In a studio's buying pattern, Opium Colors is best treated as a sub-brand shortcut: the collection to browse once an artist already knows they favour this particular pigment line across several procedures, rather than the first stop for someone new to the AS Company range.
AS Company Opium Light (Mineral)
Where Opium Colors leans organic, Opium Light leans mineral, and BVShop now carries it as its own focused collection covering mineral brow shades, colour correctors, eyeliner pigments and coordinated professional sets.
The fourteen-item collection includes E1 Black and E5 Dark Brown for eyeliner work, the corrective C2 Olive Mineral and C3 Yellow shades, the Super White Universal Pigment used across lips and eyes, and two ready-made bundles - the Mineral Eyebrow Set and the Hybrid Eyelid Set. Formulation-wise, the line mixes mineral, inorganic and hybrid pigments, giving artists a calmer, more muted alternative to the brand's more vivid organic options, spread across brows, eyes and a single lip product.
This collection suits PMU professionals and aestheticians who prefer working with mineral and inorganic pigments for a settled, natural finish, and who want brow, eye and correction shades from the same coordinated sub-brand rather than mixing formulations from separate collections.
| Application Area | Product Count | Example Products |
|---|---|---|
| Brows | 11 products | Mineral Eyebrow Set |
| Eyes | 4 products | E1 Black, E5 Dark Brown, Hybrid Eyelid Set |
| Lips | 1 product | Super White Universal Pigment |
For a studio, Opium Light is best positioned as the calmer, mineral-forward counterpart to Opium Colors - the collection to reach for when a client specifically wants a more muted, natural-leaning result rather than bold, saturated colour.
AS Company Hair Strokes
Hair Strokes is the AS Company brow line built specifically around the fine, individual-hair-line techniques that define modern brow PMU: machine hairstrokes, nano brows, combination brows and powder brows. At BVShop it now sits as its own dedicated collection, distinct from the broader Eyebrow Pigments range, for artists who want to shop this exact technique-driven palette on its own.
The line is built from hybrid, organic-based liquid pigments across seven structured brown shades - the same well-organised H1 to H7 spread described earlier in this article - available individually in 6ml bottles or as the complete Eyebrow Set Hair Strokes Hybrid Organic-Based, a seven-piece 6ml set. Because the shades span light to dark tones with varying warmth, artists can match most natural brow and hair colours directly from this single, focused line.
This collection is aimed at artists who specifically practise fine hairstroke techniques and want a brow palette organised around that skill set, as well as anyone who already uses the H-Series shades and prefers shopping them as their own dedicated collection rather than as part of the wider Eyebrow Pigments range.
| Shade | Undertone | Best For |
|---|---|---|
| H1 Brown | Neutral-warm | Natural, everyday hairstrokes |
| H2 Warm Brown | Warm | Warmer skin and hair colouring |
| H3 Light Brown | Warm | Fair hair and light natural brows |
| H5 Neutral Brown | Neutral | Balanced, versatile mixing base |
| H6 Dark Brown | Warm-deep | Dark hair, dramatic hairstrokes |
| H7 Dark Warm Brown | Warm-deep | Rich, warm dark hairstroke finishes |
| Complete Hair Strokes Set | Full range | Building the entire palette at once |
Positioned within a studio's brow offering, Hair Strokes works best as the dedicated technique palette for artists whose service menu is built specifically around fine hairstroke work, sitting alongside - rather than replacing - the broader Eyebrow Pigments collection.
AS Company Paradise by Alina Shakhova
Paradise is the second guest-artist collection in the AS Company range at BVShop, developed with artist Alina Shakhova around a simple idea: a lip palette that genuinely spans pink, red, warm and neutral tones, so artists can match a much wider range of natural lip colouring and client preference from one coordinated set.
The collection includes six individual 6ml hybrid shades - Mona Liza, a warm brown-pink; Deva Maria; Gabrielle; Lilith; Madonna; and Maria Magdalena - plus the complete six-piece set. Across the palette, undertones move from soft pinks and balanced neutrals through to warmer, muted brown-pink tones and more expressive, cooler reds and pinks, giving artists a genuinely wide starting point for matching a client's natural lip tone, undertone and desired result.
This collection is a strong fit for lip specialists who want a second, distinctly different signature palette alongside Harley Quinn, and for artists who prefer to lead a client consultation with a curated, named colour story rather than a purely technical shade chart.
| Shade | Format | Formulation |
|---|---|---|
| Mona Liza | 6ml | Hybrid — warm brown-pink |
| Deva Maria | 6ml | Hybrid |
| Gabrielle | 6ml | Hybrid |
| Lilith | 6ml | Hybrid |
| Madonna | 6ml | Hybrid |
| Maria Magdalena | 6ml | Hybrid |
| Full Set | 6 × 6ml | Hybrid, complete palette |
Within a studio's lip offering, Paradise works well as a second signature option positioned next to Harley Quinn - giving clients a genuine choice between two distinct artist-designed colour stories rather than a single house palette.
AS Company Thinners
Not every useful bottle in a pigment kit is itself a colour, and the AS Company Thinners collection fills exactly that gap - a small, purpose-built range of pigment diluents that give artists more precise control over colour concentration, consistency and flow.
The line includes the Magic Water Thinner, a multi-use diluent with antiseptic properties supplied in 12ml and 30ml sizes, compatible with both organic and inorganic pigments and also used to dilute AS Company's Alkaline Remover. Alongside it sit two more targeted options: the Thinner for Mineral Pigments, a 15ml formula designed specifically to adjust concentration in mineral-based colours for controlled, natural-looking results, and the Thinner for Hybrid and Organic Pigments, also 15ml, formulated to support softer, lighter colour effects and custom shade blending across hybrid, organic and mineral pigments. All three are supplied in sterile, induction-sealed packaging.
This collection is aimed at PMU artists who like to fine-tune pigment intensity themselves rather than relying only on ready-mixed shades - softening a colour for a lighter first pass, creating smoother tonal transitions, or adjusting consistency for a particular technique or client's skin.
| Product | Size | Best Used With |
|---|---|---|
| Magic Water Thinner | 12ml / 30ml | Organic and inorganic pigments; diluting Alkaline Remover |
| Thinner for Mineral Pigments | 15ml | Mineral-based pigments |
| Thinner for Hybrid and Organic Pigments | 15ml | Hybrid, organic and mineral pigments |
In a studio's kit, Thinners are best kept as a background essential rather than a standalone purchase decision - the small bottles that quietly give every other AS Company collection more flexibility once an artist is comfortable fine-tuning colour intensity by hand.
Comparing the AS Company Pigment Collections
With fifteen collections covering different areas, formulations, sub-brands and client needs, it helps to see them side by side once you understand what each one offers individually.
| Collection | Main Application | Best For | Strongest Advantage |
|---|---|---|---|
| Eyebrow Pigments | Microblading & PMU brows | Everyday brow procedures | Four coordinated shade families, sets and correctors in one place |
| Lip Pigments | Permanent lip colour | Lip blush & enhancement | Curated, ready-to-use colour sets |
| Eyeliner Pigments | Eyeliner & lash-line work | Eyeliner specialists | Dense, reliable blacks plus a true white |
| Corrector Pigments | Colour correction | Advanced correction work | Targeted, tone-specific neutralisers |
| Areola Pigments | Areola restoration | Trained areola specialists | Natural, skin-matched hybrid tones |
| Camouflage Pigments | Scar & skin-tone blending | Camouflage specialists | REACH-compliant, cool & warm skin matching |
| Scalp Pigments | Trichopigmentation | Scalp micropigmentation studios | Purpose-built 15ml scalp shades |
| Pigment Sets | Multiple categories | New studios & first-time buyers | Convenient, curated value bundles |
| Hybrid Collection | Brows, lips & correction | Hybrid-formula loyalists | Shop by formulation, not just area |
| Harley Quinn | Permanent lip colour | Studios wanting a signature lip palette | Named, artist-designed hybrid shades |
| Opium Colors (Organic) | Lips, brows & eyeliner | Organic-formulation loyalists | Rich, saturated colour payoff |
| Opium Light (Mineral) | Brows, eyes & lips | Mineral-formulation loyalists | Calmer, natural-leaning finish |
| Hair Strokes | Fine hairstroke brow techniques | Nano, combination & powder brow specialists | Technique-focused H-Series palette |
| Paradise by Alina Shakhova | Permanent lip colour | Studios wanting a second signature palette | Broad pink-to-red, warm-to-cool range |
| Thinners | Pigment dilution & consistency | Artists fine-tuning colour intensity | Precise, formula-matched control |
This comparison is meant to guide decision-making, not to replace the fuller picture given in each collection's own section above - it is a summary you can return to once you already understand what sits behind each name.
How to Choose the Right AS Company Pigment Collection
With so many focused collections available, the right starting point usually comes down to which service you already offer, or which one you are planning to add next.
Choose Eyebrow Pigments if:
You offer microblading or PMU brow procedures as a core service and want one dependable collection spanning several brow pigment lines - hybrid, organic and mineral - together with ready-made sets and correctors, all in one place.
Choose Lip Pigments if:
You provide permanent lip blush, lip liner or lip enhancement treatments and want ready-made, colour-coordinated sets rather than assembling a lip palette from single bottles.
Choose Eyeliner Pigments if:
Eyeliner and lash-line enhancement are part of your service menu and you need a dense, reliable black alongside a genuine corrective white for touch-ups and fixes.
Choose Corrector Pigments if:
Your studio regularly takes on correction cases - healed brows with purple, blue-gray or otherwise drifted tones - and you want targeted neutralising shades rather than trying to camouflage the problem with standard colour.
Choose Areola Pigments if:
You are specifically trained in areola pigmentation or restoration work and need natural, skin-tone-matched hybrid shades for this sensitive procedure.
Choose Camouflage Pigments if:
Your work includes scar or skin-tone camouflage rather than only PMU colour correction, and you want a dedicated, REACH-compliant hybrid set built to blend across cool and warm skin tones.
Choose Scalp Pigments if:
You specialise in trichopigmentation and need a dedicated, larger-volume palette built for scalp application rather than facial pigment repurposed for a different use.
Choose Pigment Sets if:
You are opening a studio, adding a new category for the first time, or simply prefer the value and convenience of a curated set over building a palette shade by shade.
Choose the Hybrid Collection if:
You already know hybrid pigments are your preferred working style and want to shop across brows, lips and correction by formulation rather than by individual area collection.
Choose Harley Quinn or Paradise by Alina Shakhova if:
You already offer permanent lip colour and want a second, distinctly branded palette to sit alongside your core Lip Pigments range - Harley Quinn for a punchy, statement-driven set, Paradise for a broader spread of pink, red, warm and neutral tones.
Choose Opium Colors or Opium Light if:
You already know whether you favour richer, organic-leaning colour or a calmer, mineral-based finish, and would rather shop that specific sub-brand across lips, brows and eyeliner in one place.
Choose Hair Strokes if:
Your service menu is specifically built around fine hairstroke, nano, combination or powder brow techniques and you want the H-Series palette organised as its own dedicated collection.
Choose Thinners if:
You already work confidently with AS Company pigments and want more control over colour intensity, softer transitions, or custom blending, rather than relying only on ready-mixed shades.
It is worth being honest here: no single AS Company collection is the right choice for every studio. The most efficient approach is usually to buy directly against the services you actively offer, then expand into adjacent collections - correction, sets, the hybrid range, a signature lip palette, or a thinner once your technique calls for it.
Business Benefits of Stocking AS Company Pigments
Beyond the colour itself, choosing a focused, well-organised pigment brand like AS Company has practical business advantages for a studio. A single brand covering brows, lips, eyeliner, correction, areola and scalp work means fewer suppliers to manage, simpler reordering, and a more consistent colour library that new team members can learn quickly.
Offering a genuine correction service, supported by a dedicated corrector line, also opens up a client segment that many studios turn away - people unhappy with previous PMU work elsewhere, who are often willing to pay well for a confident, professional fix. Similarly, stocking dedicated scalp and areola pigments allows a studio to expand into specialist services without switching brands or juggling incompatible product lines. For studios still building their pigment library, the Pigment Sets collection offers a lower-risk way to trial a new category before committing to a full individual-bottle range.
Safety, Professional Use and Responsible Application
AS Company pigments, like all professional PMU pigments, are designed for use by trained permanent makeup artists and tattoo professionals, not for home or unsupervised use. Proper training in pigmentation technique, colour theory and skin anatomy is essential before working with any of these collections, particularly the more specialised areola and corrector lines.
A thorough client consultation should always precede treatment, covering skin type, medical history, and realistic expectations about how a chosen pigment may heal and age over time. Patch testing is recommended where appropriate and where local regulations require it. Artists should always follow the specific hygiene, sterilisation and equipment guidelines relevant to their region and licensing body, and should never rely on this guide, or any general product description, as a substitute for professional training or local regulatory requirements.
It is also worth setting honest expectations with clients: pigment results are not guaranteed and depend on individual skin type, pigment depth, technique and aftercare. No pigment, including any product mentioned in this guide, should be marketed or described as producing identical, guaranteed results across every client.
Storage, Handling and Aftercare Notes
Getting consistent results from any pigment collection also depends on how it is stored and handled between appointments. Bottles should be kept sealed, stored away from direct light and heat, and used within the manufacturer's recommended shelf life once opened. Cross-contamination should always be avoided by using clean, single-use dispensing tools for each client and each session.
Aftercare guidance should be given to every client following a PMU or corrective procedure, covering general principles such as keeping the treated area clean, avoiding excessive sun exposure during healing, and following any specific aftercare instructions provided by the studio. As with the procedure itself, aftercare recommendations should always reflect current professional standards and local guidelines rather than generic online advice.
Frequently Asked Questions
What is the difference between organic, inorganic and hybrid AS Company pigments?
Organic pigments use carbon-based colour molecules and are generally associated with vivid, saturated colour payoff, which is why several lip pigment sets are organic or organic-leaning. Inorganic pigments are mineral-based and tend to offer a more muted, stable finish, as seen in the Mineral Prime Super Formula eyebrow set. Hybrid pigments blend both approaches, aiming for a balance between vibrancy and a settled, natural finish, which is why hybrid formulations appear across almost every AS Company category.
Which AS Company collection should a new PMU studio start with?
Most new studios start with the Eyebrow Pigments collection, since brow procedures are typically the most requested PMU service, or with one of the Pigment Sets, which bundle a curated palette together for a lower-risk introduction to a new category.
Are AS Company corrector pigments suitable for beginners?
Corrector pigments are generally recommended for more experienced artists with specific training in colour theory and correction technique, since correction work involves neutralising existing pigment rather than applying colour to untouched skin, and mistakes can be harder to reverse.
What is the difference between Corrector Pigments and Camouflage Pigments?
The two collections solve related but different problems. Corrector Pigments are targeted colour modifiers used to neutralise unwanted tones left by earlier PMU work, such as a purple or blue-gray brow. Camouflage Pigments are a dedicated hybrid system built to match and blend into the surrounding skin tone itself, for scars and skin discolouration rather than correcting a previous procedure, with cool and warm undertone options for different Fitzpatrick skin types.
Can the same pigments be used for both eyebrows and eyeliner?
AS Company organises its pigments by intended application because each area has different colour and consistency needs, so it is best to use the dedicated Eyebrow Pigments or Eyeliner Pigments collection for its intended area rather than substituting one for the other.
What does "hybrid" mean for the AS Pigments Hybrid collection specifically?
The AS Pigments Hybrid collection gathers hybrid-formula products from across several categories - eyebrow, lip and corrector - into one dedicated space, so artists who prefer working with hybrid pigments can shop by formulation rather than piecing hybrid options together from separate collections.
Are areola and scalp pigments suitable for general PMU artists?
Areola and scalp (trichopigmentation) pigments are intended for artists with specific training in those specialised procedures. General brow, lip or eyeliner experience does not automatically prepare an artist for areola restoration or scalp micropigmentation work.
How many sessions are usually needed with AS Company pigments?
The number of sessions needed for any PMU or corrective procedure depends on the individual client, the procedure itself, skin type and desired result, and should always be assessed by the treating professional during consultation rather than assumed from a general product guide.
Do AS Company pigments replace the need for patch testing?
No. Patch testing recommendations depend on local regulations and studio protocol and should be followed regardless of which pigment brand is used. Pigment quality does not remove the need for standard consultation and testing practices.
What sizes do AS Company pigments come in?
Most facial pigments in the range - eyebrow, lip, eyeliner, areola and corrector - are supplied in 6ml bottles, with some corrector and eyeliner options also available in 12ml or 15ml sizes. Scalp pigments are supplied in 15ml bottles to suit the larger volume typically needed for trichopigmentation work.
Is one AS Company set enough to fully stock a studio?
A single Pigment Set is a reasonable starting point for one category, such as eyebrows or areola work, but most studios eventually draw from several collections - for example Eyebrow Pigments plus Corrector Pigments - to cover the full range of procedures and correction needs they encounter.
What is the difference between Harley Quinn and Paradise by Alina Shakhova?
Both are six-shade hybrid lip collections developed with guest PMU artists, but they lean in different directions: Harley Quinn offers a punchier, more statement-driven palette named after its individual shades, while Paradise is built around a broader spread of pink, red, warm and neutral tones for closer natural lip-tone matching. Many lip specialists stock both as complementary signature options rather than choosing only one.
Do I need pigment thinners if I already use AS Company pigments straight from the bottle?
Thinners are optional rather than essential. Artists who are happy working with ready-mixed shade intensity may never need one, while others use a thinner to soften colour for a lighter first pass, create smoother tonal transitions, or adjust consistency for a specific technique. The right thinner also depends on the pigment's formulation, since the Mineral Pigment Thinner and the Hybrid and Organic Pigment Thinner are matched to different pigment types.
Final Thoughts
AS Company's strength at BVShop is not any single standout bottle; it is the way the whole range has been organised around how PMU studios actually work. Brows, lips, eyeliner, correction, areola, camouflage and scalp each get their own dedicated collection, and the range now runs deeper still with sub-brand collections like Opium Colors and Opium Light, technique-specific lines like Hair Strokes, two guest-artist lip palettes in Harley Quinn and Paradise by Alina Shakhova, and a dedicated Thinners line for artists who like to fine-tune their own colour. Artists can shop directly against the services and techniques they offer instead of guessing which shade in a generic wall of pigment belongs to which category.
Whether you are stocking your very first eyebrow palette, adding a corrector line to handle more advanced cases, picking up a signature lip collection to give clients something to ask for by name, or specialising further into areola or scalp micropigmentation, the AS Company range at BVShop is built to be worked through collection by collection rather than bottle by bottle. Start with the category that matches the service you already offer, read the individual collection that fits your next step, and build your studio's pigment library from a brand designed to grow with it.
